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How to Verify an Email Address

Verify an email address is a crucial step in the email marketing process. It ensures that your emails reach the right people in the right inboxes and improves your deliverability and reputation scores. Using invalid or non-existent addresses leads to high bounce rates and hurts your sender reputation. Email verification weeds out these addresses to improve your results and save you money by reducing wasted resources on undelivered messages.

Email verification goes beyond checking whether an email address has the ‘@’ symbol and a domain name. It also checks the MX records of the domain to make sure that the domain is active and can receive emails, and pings the email server to verify its existence. Moreover, it determines whether the email is role-based (a generic mailbox such as info@ or help@) or disposable (an address that exists only for one send or one recipient).

Ensuring Accuracy: Tips to Verify an Email Address

Moreover, email verifiers use various other techniques like looking at the DNS records of the domain and performing SMTP commands to determine authenticity of an email address. They can also identify spammy behavior and determine whether the email is listed in any blocklists or is a fake or risky email address such as a free or temporary email account.

If you’re looking for a solution that can perform these checks and more, check out Abstract’s email verification API. The API looks at syntax errors, MX records, SMTP, and checks if the email is a role-based or disposable address. It can also check the date when the address was first seen and when it was last seen, which helps to identify inactive or risky email addresses.

ATO Detection

ATO detection

ATO detection helps you detect account takeover (ATO) fraud in real time. It also allows you to proactively manage risk and protect your users.

ATO fraud is a growing threat to online financial institutions and their users. It’s a form of identity theft that’s incredibly lucrative for bad actors, but it’s also a huge security challenge for your organization.

Fraudsters constantly develop new ways to steal from accounts. One of their most popular attacks is credential stuffing, which automates login attempts by rolling through multiple password and username combinations.

It’s not just a cyber-security issue, though; it’s an opportunity for criminals to monetize stolen data, including credit card information and loyalty points. And with more and more people using online financial services, the potential for fraud is skyrocketing.

The Importance of Account Takeover Detection: How to Safeguard Your Business Against Cybercrime

Graph analytics, which analyzes networks and connections within your data, is a powerful tool for preventing ATO fraud. It allows you to see where a user’s activity is connected, and identify relationships between data points, such as a customer who uses PayPal but has a PayPal account on a different platform.

In addition, ATO detection can help you identify suspicious device use. For example, if you have a customer who accesses their account from South America and then 20 minutes later from Asia, this could be an indication that two separate users are logging into the same account with different usernames and passwords.

To prevent ATO fraud, it’s essential to have a strong and comprehensive ATO detection process in place. This can help you to spot risks early and avoid a costly breach. It also empowers you to keep your users safe by educating them about the threats of ATO and other types of identity theft.